On build­ing a brand

So many people and businesses get wrapped up in the notion of ‘brand’ and what that means, when they would probably do better to solve a real, meaningful problem first.

I think if you set out to build a great business, you’ll stand a fair chance of building a great brand. I am not equally confident that someone aspiring to build a great brand will build a great business.

Rory Sutherland

Yes.