Unmade reduces waste in the fashion industry by enabling the customisation of knitwear through the use of bespoke software to control knitting machines. I consulted at the start up in the early days not longer after its inception.
Unmade is a fashion technology start up based in London, with a new approach to the design and manufacture of clothing. The company has written software that can control knitting machines, allowing garments to be knitted on demand. The technology is then used to give customers more choice and involvement in the creation of the clothing they buy. This reduces waste and unwanted products.
Visitors to unmade.com↗ can adapt the colours and patterns of knitwear before they buy, giving them a chance to make a unique, one-off garment.
I consulted with them in the early days of the start up to help design a knitwear customisation and e-commerce platform. This involved creating and testing a series of prototypes to enable customers to personalise their own knitwear in the browser using WebGL. I subsequently lead the in-house design team in the build of a B2C website to showcase Unmade’s ground-breaking technology.
My role was a broad one covering many aspects of the design process. I worked in-house alongside Unmade Studio’s team and occasionally with consulting studios Bibliothèque↗ and FutureCorp at various points during the build up to launch.
This included interface design, planning out information architecture and e-commerce flows with developers, sketching and prototyping in code, finessing prototypes with graphic design, front-end development in production and much more.
Awards & Recognition
For the work we did as a creative team, Unmade picked up a D&AD Yellow Pencil in the category of Digital Design for Connected Products↗ in 2016.
Credits
I worked on design, prototyping and front-end for unmade.com under the direction of Ben Alun-Jones. This was alongside the talented in-house creative team on the digital side, most closely with Ben Thompson, Craig Rogers and Dan Wilson. We also partnered with external design agencies including Bibliothèque and Future Corp.
