Virgin Atlantic

In-flight entertainment system


A redesign of Virgin Atlantic's in-flight entertainment interface from the ground up, over the course of a year. Design and prototyping of a new system that was rolled out across the entire fleet.

Virgin Atlantic
The music screen of the UI

During my time at Airside, we won the pitch to rethink and redesign Virgin Atlantic’s in-flight entertainment system. Our solution had to last at least a decade and would have to operate on very dated technology due to stringent aircraft security.

Media playback screen
Interface start screen and in-flight tracker

We spent a lot of time sketching, prototyping and testing, centred around passenger user experience. Our focus was on the specific needs of users in flight and making the varied content across movies, music, tv and games immediately accessible from anywhere in the system.

A passenger using the in-flight UI
The movies screen of the UI


Designed at Airside in collaboration with Chris Rain, Nat Hunter and Alex Maclean.
Prototyping in collaboration with Massive Interactive & Panasonic.
Content and photography copyright Virgin Atlantic, 2011.