Adept works in AI, building a machine learning model that can collaborate with you. I developed a brand and website for the US start up, also collaborating on product design and prototyping of new software. Adept was featured in the 2024 Forbes AI 50 list and following my work, the design and leadership teams went on to be acquired by Amazon (AGI).
Adept is an AI startup building a machine learning model that can interact with everything on your computer, to improve productivity. I was brought on board by the Head of Design to create a brand language and website for the start up.
As the company had not long been formed, this involved working from scratch to imagine and create a flexible and scalable visual language. Sketching, designing in Figma and ultimately modelling and rendering in Cinema 4D, I created a series of 3D illustrations and animations to help convey the machinery of AI in an abstract, yet tactile way.
I also sketched, wireframed and designed the website, going on to build it using the very excellent Astro↗. Beyond my work on the brand and website, I also helped design and prototype experimental AI products and features for Adept alongside the nascent design team there.
Adept was featured in the 2024 Forbes AI 50 list↗ and the design and leadership teams went on to be acquired by Amazon (AGI)↗.
3D modelling and lighting development
Credits
Design, modelling, animation, rendering and website build by Guy Moorhouse.
Design and content direction by Basil Safwat at Adept.
Design and content copyright Adept, 2023–2025.
